Product Princess Journal / Customer Experience
You Don’t Need Everyone. You Need the Right Customer.
You do not need more people to kind of like it. You need the right people to really want it.
One of the fastest ways to weaken a product is trying to make it appeal to everyone.
We do it because it feels safer.
More colours.
More styles.
More price points.
Broader messaging.
More features.
More “something for everybody.”
But when you try to speak to everyone, the product often starts sounding like it is for no one in particular.
And customers can feel that.
“Not for me” is not the same as “bad product.”
This is such an important distinction.
Someone can look at your product and say:
“I would never buy that.”
And they may be completely right.
For them.
That does not automatically mean the product is wrong.
Maybe they are not the right age.
Maybe they do not have the problem.
Maybe they would never spend money in that category.
Maybe their style is completely different.
Maybe the product simply was not created for their life.
That is okay.
You are not trying to win every person.
You are trying to matter deeply to the right ones.
The right customer understands the value faster.
When the right person sees a product that was truly made for them, you usually have less explaining to do.
They recognize the problem.
They understand the benefit.
The language makes sense.
The price feels more reasonable because they understand what they are getting.
The product fits naturally into their world.
That is what good positioning does.
It helps the right customer think:
“Oh. This is for me.”
Stop trying to convince people who do not care.
This can be a huge energy drain.
If someone does not value what your product solves, no amount of explaining may change that.
And that is fine.
You do not need to spend fifteen minutes convincing someone why they should care about a problem they do not have.
You need to find the person who already cares.
That is a much easier sale.
Not because you tricked them.
Because the fit is real.
Specific brands are easier to remember.
Think about the strongest brands you know.
They usually have a point of view.
A clear customer.
A recognizable style.
A particular feeling.
They are not trying to be everything.
They are trying to be meaningful to someone.
That specificity is what makes them memorable.
And memorable brands are easier to choose.
Your messaging gets easier too.
When you know who you are talking to, everything improves.
Your photography gets clearer.
Your product descriptions get stronger.
Your social content gets more relevant.
Your packaging decisions get easier.
Your pricing makes more sense.
Even your product development improves because you are not asking:
“What would everyone like?”
You are asking:
“What would my customer value?”
That is a much better question.
The wrong audience can make a good product look weak.
This is where founders can get discouraged.
You show the product to a group of people who are not really the target customer.
They are lukewarm.
They do not buy.
They do not understand the price.
And suddenly you think the product is failing.
But sometimes the product is not failing.
It is simply being judged by the wrong people.
That matters.
A luxury product shown to bargain shoppers will get different feedback.
A practical tool shown to people who do not have the problem will get different feedback.
A sentimental product shown to people with no emotional connection to it will get different feedback.
Audience changes perception.
Listen for the people who light up.
This is one of my favourite clues.
When you talk about your product, who immediately gets it?
Who starts asking questions?
Who says:
“Wait, where can I get that?”
Who tells you about a friend who needs it?
Who understands the value without you over-explaining?
Pay attention to those people.
They may be showing you exactly where the product belongs.
You do not need a giant audience.
This is another myth.
You do not need millions of followers.
You do not need everyone in your city.
You do not need the whole internet.
You need enough of the right people.
People who:
Understand the problem.
Value the solution.
Can afford the price.
Trust the brand.
And are willing to buy.
A smaller, well-matched audience can build a much stronger business than a huge audience that only watches.
The Product Princess takeaway
Stop trying to make everyone like the product.
That is not the job.
The job is to make sure the right customer recognizes themselves in it.
Be clear.
Be specific.
Know who you are talking to.
Let the wrong customer walk away without taking it personally.
Because “not for me” is not rejection.
Sometimes it is proof that the positioning is getting clearer.
You do not need everybody.
You need the right people to say, “This was made for me.” 👑