The Product Princess Journal
Honest lessons on product strategy, branding and customer experience, from a founder who has built and sold physical products for more than a decade.
LatestBusiness SystemsMore Choices Can Make It Harder to Buy.More options can sound helpful, but too much choice creates hesitation for the customer and complexity for the business. Sometimes simplifying the offer is what makes buying easier.
-
Brand StrategyYour Packaging Is Part of the Product.
Packaging is more than protection. It shapes perceived value, trust, gifting, unboxing and the customer’s first impression of the product...
-
PricingStop Discounting Before You Diagnose the Problem.
Slow sales do not always mean your price is too high. Before you mark it down, look at the audience,...
-
Business SystemsYou Don’t Need More Inventory. You Need More Information.
More stock is not always more progress. Before you order again, use what your current inventory is already teaching you...
-
Customer ExperienceA Slow Seller Is Not Always a Bad Product.
Slow sales do not automatically mean the product is wrong. Before you redesign or discount, look at the audience, messaging,...
-
PricingYour Price Is Telling a Story. Make Sure It’s the Right One.
Pricing is more than math. It communicates quality, confidence, positioning and who your product is for, so make sure the...
-
Customer ExperienceStop Asking, “Do You Like It?”
“I love it!” feels wonderful, but compliments are not buying intent. Ask better questions and you’ll learn what customers actually...
