The Product Princess Journal
Honest lessons on product strategy, branding and customer experience, from a founder who has built and sold physical products for more than a decade.
LatestCustomer ExperienceYour Customer Is Not You.Your own taste is useful, but it is not market research. Some of the products you least expect may be exactly what your customer wants most.
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Product PositioningIf They Have to Work Too Hard to Understand It, They Won’t Buy It.
Your customer is meeting your product for the first time. If they can’t quickly understand what it is, who it’s...
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Business SystemsDon't Scale Chaos.
More sales won't fix a messy business, they'll magnify what's already there. Before you chase growth, make sure what you're...
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Brand StrategyYour Product May Have Outgrown Your Brand.
Your product evolved. Did your brand evolve with it? Learn to recognize when your packaging, photography and customer experience need...
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Customer ExperienceStop Making More Products. Make This One Better.
A new idea is more fun than a finished one and that's exactly why it can be dangerous. Before adding...
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Customer FeedbackPeople Say They Love It. So Why Aren't They Buying It?
People can genuinely love your product and still not buy it. Learn how to spot the gap between admiration and...
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Founder LessonsIf Your First Version Is Perfect, You Probably Waited Too Long.
Your first version doesnt need to be perfect. it needs to be good enough to put in front of real...
